My journey and approach
Previous Experience
Previous Experience
Strategy
As a Portuguese-born designer, I have seen firsthand how design is a universal language that bridges cultures, perspectives, and expectations. My background has sharpened my sensitivity to communication, teaching me to listen carefully, adapt thoughtfully, and translate complex ideas into visual solutions that resonate with diverse audiences.
Flexibility
Throughout my career, I have learned to be flexible in my approach but uncompromising in my pursuit of effective design. I always have my clients’ best intentions in mind, and I see my role as helping turn their vision into tangible, meaningful experiences.
Clarity
Clear intent drives my design. Every decision is guided by one question:
“Does this communicate the message effectively?”
So. Who am I?
I'm Fred. I live in Tadley, UK with my partner and 2 doggos, and I am sucker for festive decorations.
In my spare time when I am not being bundled by two big labradors, I play video games, binge watch DIY videos and try to stay up to watch the New Orleans Saints as much as I can.
My design brain
My background is broad, with experience across most design mediums and software, and a knack for picking up new tools quickly.
This versatility allows me to work across print and digital, from websites to events, keeping every project fresh and engaging. I thrive on variety, and the creative freedom lets me turn ideas into meaningful, memorable experiences.