Ash United FC
Project Overview
Ash United FC approached this project with a clear need to modernise their visual identity and improve how the club communicated with players, supporters, sponsors, and the wider community.
The existing branding had become inconsistent over time, and the club no longer had access to a usable, working version of the original logo files.
The objective was not just to redesign a logo, but to create a cohesive, modern identity system that could be applied consistently across all club touchpoints, from matchday materials to social media and in‑stadium environments.
Project Goals
Challenges
No existing logo files
The original logo only existed in low‑quality formats, requiring a complete rebuild rather than a simple refresh.
Multiple stakeholders
The rebrand needed to work for club officials, players, sponsors, volunteers, and supporters.
Wide range of outputs
The identity had to scale effectively across social media, print, large‑format banners, and matchday publications.
Approach & Process
Logo Redesign
I began by carefully analysing the existing badge to understand which elements were essential to the club’s identity.
The logo was then fully reconstructed as a clean, scalable vector mark.
The refreshed design focused on:Improved legibility at all sizesA more contemporary balance of shapes and typographyFlexibility for use across digital, print, and large‑format applications
Social Media & Templates
A key focus of the project was strengthening Ash United FC’s social presence. I designed a comprehensive set of social media templates covering:
Matchday graphics | Results and fixtures | Player announcements | Club news and events
These templates allow the club to maintain a professional, consistent look while making day‑to‑day content creation quick and accessible for the club
Outcome
The result was a complete, modern rebrand that unified Ash United FC’s visual identity across every touchpoint.
The club now has:
A professional, scalable logo
A full suite of digital and print assets
A clear and consistent social media presence
Improved communication with supporters and sponsors
The rebrand provides Ash United FC with a strong foundation for future growth, helping the club present itself with confidence both on and off the pitch.
