Mood

My role

Snap Products Ltd expanded its Mood Collection, which previously featured vibrant bottles, notebooks, and pens, with the launch of a new 340 ml coffee cup designed to match the existing bottle colour range. The brief focused on creating a cohesive marketing theme and a series of social media assets that would seamlessly introduce the new product while maintaining the brand’s bold and energetic identity.

I developed a colour block campaign that showcased the cup through strong, graphic compositions built around the Mood Collection palette. By making colour the hero, the visuals created high-impact, scroll-stopping content that felt instantly recognizable across social platforms and clearly connected the coffee cup to the wider collection.